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The data will be compared to a similar company, in this case Dillard’s. Case Study Macy's Essay. Macy’s Department Store Reposition Case Study By Tina Parker In Partial Fulfillment of Course Requirements for BUS A Marketing Management California Baptist University Dr.
Natalie C. Winter May 21, Executive Summary The. A data strategy was a pre-requisite towards Macy’s multichannel model to Macys’ be able to become more customer-centric. This mean, it was needed to capture customer data to enable Macys’ to interact on a more personal level with its customers.
Macys Department Store Repositioning Case Analysis Marketing Essay. Print Reference this. Published: 23rd March, Disclaimer: This essay has been submitted by a student.
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